Do you video’s get the push they deserve?
Are you happy with the ROI your videos generate?
In October of 2011 more than 200 billion videos were viewed across the globe, yes a lot of them were about cats but a truck load of them were brand related. In fact 15% of the videos viewed were advertisements, this is incredible when you consider 86% of TV advertising is skipped or fast forwarded
When you look at these massive numbers it’s easy to think “how can I make a impact with video marketing” and put the video camera back in the draw. But you should be pleased to know that it’s not hard to make a impact and gain some traction with video.
The majority of these 200 billions views fall into three camps either they inform, shock or entertain. So the cleaver video marketer should try to create videos which cover one of these or ever better all three.
So the start of any good video marketing campaign must be with the video. Below are some tips about what makes a video, Web ready.
- Think of the viewer first
- Give them the information quickly or entertain quickly
- Ask for feedback
- Audio quality is more important than picture
- Keep it short
- Have Fun
- It’s not all about you or your brand!
A good video is 50% of the job the rest is being active in the promotion and marketing of the video.
All this may sound too good to be true but it does work, video after video exceeds expectations using the POP method.
So what now? There are 2 things you can do and you should definitely do one of them,
1.) Pick up the phone and talk to us, We love shooting the fat about video marketing and we will help you get on the road without the pushy sales pitch you may expect. Go on we are nice 01273 243424
2.) Scroll up to the top of this page and download our 14 step plan to YouTube Success. We wouldn’t be marketers if we didn’t ask for your email but don’t worry we won’t do the nasty things others do and if we do get in touch it will be good sh*t, promise.
