If you do not work inside Google headquarters, then you would be often thinking about the factors that help Google determine the ‘cool kids’ on the internet. The videos on YouTube, internet for that matter, do not just pop out without any order in search results and relevant video section. The search engines give them certain order or priority based on number of these things. Since getting to the top place increases the chances of getting a click, the video creators continue trying to reach the top places in search results especially when the videos concern your business marketing than mere hobbies.
The metadata in videos plays a big role when it comes to video SEO. With proper tags used in metadata, you will certainly start seeing better results since metadata is one of the most important factors for search engines to organize videos. Just try to give clear description of videos using the right blend of imagination and consistency to get the best results.
The purpose of metadata is not just to put something in an empty field but it actually tags your video so that viewers can find it. For instance, if you have heard about a video from your friend, you will never ask for the link. All you will do is search for that video on the YouTube. Now when you search, you use certain words as your query and expect that particular video to come out in search results. A good metadata will have those words therefore brining the video up when anyone searches for it.
There is lot more to metadata. Kesha Paradoy video received something like 90 million views. Careful analysis of this video will tell you that it contains excellent metadata making it easy to be found. At the same time, the video appears more in relevant videos and other sections due to mixture of proper terms and expected variations for the video metadata. You can read more about the video and the metadata instructions here at ‘The Role of Metadata in Video SEO’.
